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Your Trusted Roofing Partner in Northern Michigan
Big Rapids Roofing has been dedicated to protecting Northern Michigan homes and businesses for over two decades. Our team prioritizes client needs while delivering high-quality roofing solutions tailored to diverse budgets and requirements. As a family-owned company, we combine extensive industry experience with certified expertise through rigorous training programs and partnerships with leading manufacturers like GAF. Our commitment extends beyond construction - we actively contribute to community initiatives through Habitat for Humanity projects and veteran support programs.

Every installation and repair is backed by comprehensive warranties, including a 25-year workmanship guarantee, ensuring lasting protection and customer confidence. With specialized capabilities in storm damage restoration and insurance claim assistance, we provide comprehensive roofing services that address both immediate needs and long-term durability. Our dedication to excellence has earned recognition through the BBB A+ rating and Angi Super Service Award, affirming our position as Northern Michigan's trusted roofing authority.
Services
Residential Roofing Commercial Roofing Roof Replacement Storm Damage Repair Gutter Installation Siding Installation Emergency Roof Tarping Insurance Claim Assistance Drone Roof Inspections Warranty Repairs
Highlights and features
  • 20+ years of Northern Michigan roofing expertise
  • Lifetime product warranties and 25-year workmanship guarantee
  • GAF Master Elite certified roofing contractors
  • Specialized storm damage repair and insurance assistance
  • Community-focused business with Habitat for Humanity partnerships
Associations and certifications
  • BBB
  • GAF Master Elite
  • Habitat for Humanity
  • Wolf Decking
  • Velux Corp
  • Home Builders Association
What people say
Excellent work Great customer service Prompt response Professional crews Thorough cleanup
Services
Residential Roofing
We specialize in comprehensive residential roofing solutions including asphalt shingle, metal, and synthetic slate installations. Our expert team provides complete tear-offs, roof replacements, and repairs using premium materials with lifetime warranties. With 25-year workmanship guarantees and energy-efficient options, we ensure lasting protection against Northern Michigan's weather conditions while enhancing home value and curb appeal.
Storm Damage Repair
Our certified technicians offer rapid response for hail, wind, and tornado damage repair. Services include emergency tarping, insurance claim documentation, and complete roof restoration using manufacturer-certified materials. We specialize in navigating insurance processes to maximize coverage while providing same-day repairs and 25-year durability guarantees.
Commercial Roofing
We deliver durable commercial roofing systems for multifamily properties, industrial buildings, and retail spaces. Our services include EPDM, TPO, PVC, and modified bitumen installations with energy-efficient options. With specialized crews for flat and low-slope roofs, we provide 24/7 emergency service and extended warranties tailored to business needs.
Gutter Installation
We install premium seamless gutters in K-style, half-round, and box configurations with optional gutter guards. Our systems feature precise sloping for optimal drainage and include downspout extensions to protect foundations. We offer maintenance packages and emergency repairs to ensure year-round functionality against Michigan's weather extremes.
Siding Installation
We provide durable siding solutions including vinyl, fiber cement (Hardie Board), LP SmartSide, and metal options. Our installations improve energy efficiency, weather resistance, and home aesthetics with manufacturer warranties up to 50 years. We offer color-matching services and complementary trim packages to enhance architectural styles.
People
Gus Unseld
Owner/Project Manager
With over 20 years in the roofing industry, Gus leads operations and project management. He personally oversees complex installations and ensures quality control across all projects while maintaining active involvement in community initiatives.
Nicholas
Sales & Estimating Manager
As lead estimator, Nicholas provides detailed roof assessments and personalized solutions. With extensive product knowledge and customer service expertise, he guides clients through material selection and insurance claim processes while maintaining 100% transparency.
Questions
Do you offer financing options for roofing projects?
Yes, we provide flexible financing solutions to ensure homeowners can address urgent roofing needs without financial strain. Our team helps clients explore available options during the estimate process.
How long does a new roof last in Michigan?
Properly installed asphalt shingle roofs last 25-30 years, while metal roofs exceed 50 years. Warranty terms vary by material selection, with lifetime coverage available for premium product lines.
What should I do during a roofing emergency?
Prioritize safety first, then call our emergency line at (231) 629-8088 immediately. Our team provides rapid tarping and temporary repairs within 24 hours of contact to prevent further damage.
Are you certified by roofing material manufacturers?
We are GAF Master Elite certified, an achievement earned by only 2% of roofing contractors nationwide. This certification requires extensive training and testing to ensure superior installation standards.
Do you handle insurance claims for storm damage?
Yes, we assist with documenting damage, preparing estimates, and communicating directly with insurance companies to maximize claim approval while minimizing homeowner stress during the restoration process.