Business Details
Expert Commercial Roofing & Restoration Services
White Hat Industrial was founded to disrupt the traditional cycle of commercial roof repair and replacement by offering innovative, sustainable, and economical solutions. Our team of experts specializes in fluid-applied roofing systems that restore existing roofs without costly tear-offs, combining technical expertise with a commitment to environmental responsibility. With decades of collective experience in property management, specialized coatings, and restoration, we prioritize long-term value for clients through certified installations, comprehensive warranties, and a mission-driven approach to both business and community impact.Our focus on functional, sustainable solutions has positioned us as industry leaders in commercial roof restoration, serving diverse sectors nationwide while maintaining a core philosophy of preserving assets and reducing environmental footprints.
Services
Fluid-Applied Roofing
Roof Restoration
Solar-Ready Preparation
Cool Roof Solutions
Roof Maintenance Programs
Highlights and features
- Certified installers with 20+ years of combined industry experience
- No messy tear-offs required for roof restoration
- Sustainable solutions that reduce landfill waste by 90%
- 10-20 year comprehensive labor and material warranties
- Proprietary fluid-applied systems tested by third-party agencies
Associations and certifications
- ENERGY STAR
- LEED
- ASHRAE
Services
Fluid-Applied Roofing
Our fluid-applied roofing systems create seamless, watertight seals that restore existing commercial roofs without tear-offs. These durable, energy-efficient solutions use multi-layer resin and polymeric fiber reinforcement to withstand weather damage while reducing cooling costs. Ideal for flat or low-slope roofs, this technology extends roof lifespans by decades with periodic top-layer applications.
Roof Restoration
We specialize in transforming aging roofs through restoration rather than replacement. Our process assesses existing conditions, addresses substrate issues, and applies customized fluid-applied systems that eliminate leaks and corrosion. This approach preserves structural integrity while achieving 15-20 year warranties and significant cost savings compared to traditional replacements.
Solar-Ready Preparation
Our solar-ready roofing systems are designed for seamless photovoltaic panel installation. By creating durable, reflective surfaces that meet mounting requirements, we ensure compatibility with solar warranties while maximizing energy output. This preparation supports long-term solar ROI through reduced roof maintenance and enhanced panel efficiency.
Cool Roof Solutions
Our cool roof technology reflects sunlight and emits absorbed heat, reducing building temperatures by up to 50F. These ENERGY STAR-qualified systems lower HVAC costs by 15% while qualifying for LEED credits. The fluid-applied membranes maintain reflectivity over time without degradation, ensuring sustained energy savings.
Roof Maintenance Programs
We offer proactive maintenance plans that extend roof system lifespans through periodic inspections and resin reapplications. These programs prevent costly failures by addressing minor issues before they escalate, maintaining warranty validity, and ensuring continuous protection against weather damage and thermal stress.
People
Joel Bell
President
With over 25 years in technical coatings and a background in prison ministry, Joel founded White Hat Industrial to combine business success with social impact. He leads strategic growth while fostering employee development and maintaining the company's mission-driven culture.
Jason Lakes
Vice President
Bringing 20+ years of construction industry experience, Jason oversees organizational vision and team development. His leadership focuses on operational excellence and maintaining the company's core mission of restoring both roofs and lives through sustainable business practices.
Zach Carroll
Technical Specialist
A former Marine Corps member, Zach specializes in technical roof assessments and client consultations. With expertise in project scoping and proposal development, he ensures tailored solutions that meet both technical requirements and client needs while maintaining military precision.
Christopher Andrade
Project Manager
Transitioning from plastics manufacturing, Chris applies his technical background to manage roofing projects from start to finish. He ensures timely execution while maintaining safety standards and client communication throughout the restoration process.
Daniel D-Riggs
Strategic Accounts Specialist
With a construction industry background since age 11, Daniel specializes in building client relationships for roofing solutions. He focuses on finding sustainable, cost-effective systems that meet facility needs while aligning with White Hat Industrial's mission-driven approach.
Questions
What makes fluid-applied roofing different from traditional methods?
Fluid-applied systems restore existing roofs without tear-offs, using seamless membranes that reduce waste by 90% while offering 15-20 year warranties and energy efficiency benefits.
How does White Hat Industrial's approach save money compared to roof replacement?
Our restoration process costs 40-60% less than replacements by eliminating disposal costs, reducing labor requirements, and extending roof lifespans through periodic renewals.
Can fluid-applied systems work with solar panel installations?
Yes, we design solar-ready roofs that meet mounting requirements while maintaining warranties. Our systems increase solar output by 16% through optimal surface preparation.
What types of commercial properties benefit most from your services?
Manufacturing facilities, warehouses, retail centers, hospitals, and government buildings benefit from our non-disruptive installation and long-term cost savings.
How do you ensure quality and durability of your roofing systems?
We use certified installers, third-party tested materials, and comprehensive warranties backed by manufacturers, ensuring consistent quality through rigorous training and process control.
What sustainability benefits do your solutions provide?
Our systems eliminate landfill waste, reduce energy consumption by 15%, and offer carbon sequestration technology while helping clients achieve LEED and ESG goals.
Videos
